Before the Launch

This manual delivers a systematic approach to the self-publishing process, focusing on the foundational decisions that determine a book's long-term relevance and marketability. It’s a compilation of hard-won knowledge from managing over 400 book publications, offering a clear, step-by-step guide rather than a narrative to be consumed. The content is built on practical experience, providing detailed advice on everything from metadata and copyright to cover design and distribution channels. Readers will find a no-nonsense resource dedicated to the crucial pre-launch phase, ensuring a book is built to last from the ground up.

What sets this guide apart is its unapologetic focus on strategy over inspiration, making it an essential tool for serious authors treating their work as a business. It’s particularly valuable for first-time self-publishers who need to navigate the complex backend of publishing platforms and for experienced authors looking to systematize their process for greater success. By concentrating on the decisions made before a book ever hits the market, this manual provides the architectural blueprint for a sustainable publishing career. The result is a foundational resource that empowers authors to build a book with lasting impact.