Brand Lady Gaga

This insightful analysis dives deep into Lady Gaga's masterful use of storytelling to build one of the most distinctive brands in modern music. Author Kat Nelligan meticulously examines Gaga's media interviews, product marketing, songs, and documentaries to decode the core themes—like monsters, self-love bravery, and kindness—that form the foundation of her public identity and connection with her audience.

Nelligan's discourse and textual analyses reveal how Gaga's brand is a carefully crafted narrative of empowerment and inclusivity, making this a compelling read for anyone interested in music marketing, celebrity culture, or fandom. The book successfully unpacks how a pop icon's messaging and artistic output create a powerful, resonant identity that transcends the music itself, offering a fascinating look at the mechanics of modern stardom.