Business Model Innovation in Creative and Cultural Industries

This book offers a practical examination of how creative and cultural organizations can reinvent their revenue streams and operational structures in today's rapidly evolving landscape. Pierre Roy systematically explores how market dynamics, digital transformation, and emerging technologies like artificial intelligence are fundamentally reshaping business models across arts, media, and cultural sectors. The analysis extends beyond traditional profit motives to address how sustainability concerns and shifting social values are creating both challenges and opportunities for creative enterprises. This makes the content immediately relevant for anyone navigating the intersection of artistic creation and commercial viability.

What distinguishes this work is its grounded approach to business model innovation, treating it not as abstract theory but as a necessary response to specific environmental pressures including new forms of competition and data management challenges. The book proves particularly valuable for cultural entrepreneurs, arts administrators, and creative professionals seeking sustainable frameworks for their organizations. Roy provides actionable insights into how digitalization and AI can be leveraged rather than resisted within creative contexts. The result is an essential guide for transforming creative ventures into resilient enterprises capable of thriving amid technological and social disruption.