CIM Coursebook 06/07 Marketing Environment

This official CIM coursebook delivers the essential framework for mastering marketing environment concepts, providing a comprehensive study system that directly aligns with the Chartered Institute of Marketing syllabus. The text is carefully structured to build understanding of external market forces, competitive landscapes, and strategic analysis, making it a core resource for exam preparation. Its user-friendly and interactive format is designed to facilitate learning, while the annual revisions ensure the content reflects current marketing principles and practices. This is not just a textbook but a complete study package for the serious marketing student.

What truly distinguishes this resource is its official CIM endorsement and the included access to the MarketingOnline learning interface, creating an integrated study experience that blends traditional text with digital tools. The independent review process adds a layer of credibility, assuring candidates they are working with accurate, high-quality material. This coursebook is indispensable for anyone committed to passing their CIM professional qualification, offering a structured and authoritative path to achieving marketing certification.