Color and Design

This comprehensive guide to color theory bridges the gap between academic understanding and practical application across multiple creative fields. Moving beyond basic color wheels, it demonstrates how color functions as a communication tool in everything from product packaging to architectural spaces, exploring both aesthetic appeal and functional data coding. The book's strength lies in its interdisciplinary approach, examining color through the distinct lenses of graphic design, fashion, interiors, and industrial design with equal authority. Readers will appreciate how it connects theoretical color psychology to real-world design challenges that professionals actually face.

What sets this resource apart is its global perspective, featuring insights from international scholars and working designers who bring diverse cultural interpretations of color meaning. The examples feel current and relevant, avoiding the dated color palettes that often plague design textbooks. Whether you're a design student building foundational knowledge or a practicing creative looking to deepen your color strategy, this book offers substantial value. It ultimately transforms how you perceive and utilize color, making you more intentional about the chromatic choices that shape our visual world.