Digital Transformation of Malaysian Small and Medium Enterprises

This timely analysis examines the critical factors driving the digital transformation journey for small and medium enterprises in Malaysia, providing a vital roadmap for business owners navigating the shift to a digital economy. The book systematically explores the complex interplay of organizational capabilities, technological adoption, and the external business environment that dictates an SME's success. It offers a comprehensive framework for understanding both the internal readiness and external pressures that shape digital strategy, making it an essential resource for entrepreneurs and policymakers alike.

What sets this work apart is its dual focus on the tangible operational factors and the broader market forces that Malaysian SMEs must confront, offering a holistic view rarely captured in business literature. Owners and managers of small businesses will find actionable insights for assessing their digital maturity and developing a structured approach to technology integration. Ultimately, this book serves as a crucial field guide for any enterprise looking to not just survive but thrive in an increasingly competitive digital marketplace, making the complex process of digital transformation accessible and achievable.