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Cover of Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees DIGITAL AUDIO

Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees DIGITAL AUDIO

by Doug Lipp

Book Details

Publisher:McGraw Hill Professional
Published:2013-03-29
Pages:241
Format:BOOK
Language:en

Reading Info

About This Book

Leadership lessons from the iconic brand you can use to drive Disney-style success In helping Walt Disney create “The Happiest Place on Earth,” Van France and his team started a business revolution in 1955 that eventually became the Disney University���the employee training and development program that powers one of the most famous brands on earth. Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U

Our Review

This insightful business book reveals how the Disney University transformed employee training into a strategic advantage, creating the legendary customer experience that defines the Disney brand. Author Doug Lipp examines the revolutionary principles Van France implemented in 1955, showing how these foundational leadership strategies built a culture where cast members become passionate brand ambassadors. The book breaks down the specific methods that turned Disney's workforce development into a competitive edge, demonstrating how intentional training creates organizational excellence. These proven techniques show why Disney's approach to employee engagement has become the gold standard in corporate culture.

What makes this leadership guide particularly valuable is its practical application of Disney's timeless values to modern business challenges. Lipp doesn't just celebrate Disney's success—he provides actionable frameworks that leaders can adapt to their own organizations, regardless of industry or size. The principles of creating emotional connections, maintaining consistency in service delivery, and fostering genuine employee engagement translate beyond the theme park gates. For managers seeking to build loyal teams and memorable customer experiences, this book offers the blueprint for developing a culture where excellence becomes the natural outcome rather than a forced initiative.

Themes

Business & Economics

Subjects

Business & Economics