Fashion Trends

This essential guide demystifies the complex world of fashion trend analysis and forecasting, providing a clear, structured pathway into the theory and professional practice of predicting what's next. Using concrete case studies to ground each technique, the book breaks down the entire fashion forecasting process, from initial analysis to final prediction. The revised edition is particularly vital, featuring an updated model of the trend lifecycle and expanded, crucial coverage on the impact of social media, digital influencers, and the growing imperatives of sustainability and social responsibility.

What sets this resource apart is its practical, industry-focused approach, making it indispensable for aspiring fashion professionals, marketing students, and anyone seeking to understand the mechanics behind the trends. By blending foundational concepts with modern digital realities, it equips the reader with a comprehensive toolkit for navigating the fast-moving global fashion industry. This is more than an academic text; it's a strategic manual for anticipating change and understanding the powerful forces that shape what we wear.