Harry Potter

This compelling business analysis dissects the unprecedented commercial triumph of the global Harry Potter franchise, examining the strategic marketing, pricing wars, and staggering box office revenue that transformed a series of novels into a multi-billion dollar brand. Gunelius meticulously charts the brand's evolution from a single children's book into a multimedia empire, providing a clear-eyed look at the financial mechanics behind the magic that captivated the world.

What sets this study apart is its focus on the business strategy rather than the story itself, making it essential reading for aspiring entrepreneurs, marketing students, and anyone fascinated by modern brand building. The author presents the Harry Potter commercial phenomenon as a masterclass in intellectual property development, demonstrating how a powerful narrative can be leveraged across every conceivable platform to create enduring value and cultural impact.