International Bestsellers and the Online Reconfiguring of National Identity

This timely study examines how international bestsellers shape and reflect national identity in our digitally connected world, offering a fresh perspective on the complex relationship between literary culture and place. Rachel Noorda demonstrates that despite globalization, location remains a crucial factor in how readers interpret and value contemporary fiction. The work explores how bestselling books function as cultural artifacts that both reinforce and challenge national boundaries through their reception across different markets. This analysis provides valuable insights into the ongoing negotiation between local literary traditions and global publishing trends.

What makes this research particularly compelling is its focus on the digital sphere, where online communities and social media platforms have become central to how readers construct national identity through literature. The book will resonate most with scholars of publishing studies, literary sociology, and cultural studies who seek to understand contemporary reading practices. By examining how international bestsellers circulate online and influence perceptions of nationality, Noorda reveals the evolving role of books in shaping collective identity in the twenty-first century.