Mass Media and Free Trade

This timely collection examines the complex relationship between media globalization and cultural sovereignty through the lens of NAFTA's impact on cross-border cultural flows. Bringing together perspectives from economics, sociology, and communications studies, the book tackles the heated debate around cultural imperialism as American television, film, and music increasingly dominate international markets. The analysis specifically focuses on how free trade agreements reshape cultural exchange between Mexico, the United States, and Canada, offering a crucial framework for understanding contemporary media economics.

What distinguishes this work is its interdisciplinary approach to unpacking how trade policies directly influence national identities and creative industries. The contributors move beyond simplistic cultural imperialism arguments to explore the nuanced realities of media production, distribution, and consumption across North America. Readers interested in international communication, media policy, and cultural studies will find essential insights about how economic agreements transform the very landscape of cultural expression and preservation.