Media, Organizations and Identity

This insightful analysis examines the complex relationship between media institutions and organizational identity across three crucial dimensions: media as business entities themselves, media's role within corporate structures, and how businesses are represented in media narratives. Chouliaraki provides a comprehensive framework for understanding how press and television have fundamentally shaped corporate image and reputation management throughout modern history. The book moves beyond surface-level public relations to explore the deeper structural connections between media systems and organizational identity formation.

What makes this work particularly valuable is its multidimensional approach that reveals how media doesn't just report on business but actively participates in constructing corporate realities. Communication students and professionals in media relations will find essential insights into the symbiotic relationship between news organizations and the corporate entities they cover. The analysis offers critical tools for understanding how identity is negotiated in today's mediated landscape, making it essential reading for anyone navigating the intersection of media and organizational strategy.