Menswear Trends

This essential guide to men's fashion analysis provides a comprehensive framework for understanding how menswear trends are born, evolve, and influence the retail landscape. Designer and educator Aki Choklat expertly breaks down the relationship between men's clothing and society, teaching readers to move beyond passive observation to become active forecasters. The book offers practical methodologies for analyzing catwalk shows and decoding street-style photography, transforming raw visual data into actionable trend intelligence. It's a masterclass in connecting cultural shifts directly to the men's fashion industry.

What sets this resource apart is its strategic focus on applying trend knowledge to build competitive brand strategies and drive innovation in men's fashion. Choklat doesn't just teach you to spot trends—he teaches you how to use them, making this invaluable for designers, merchandisers, and marketing professionals looking to anticipate market movements. The systematic approach to creating inspiring trend forecasts provides a clear roadmap from research to implementation. For anyone serious about understanding the mechanics behind men's style evolution, this book delivers the critical thinking tools needed to stay ahead in the rapidly changing world of fashion.