Publishing as a Creative Industry

This book tackles the often-overlooked business of book publishing, positioning it firmly within the wider creative industries landscape. Marsden provides a rigorous examination of the UK publishing sector, analyzing its significant economic contributions and unique employment structures. The work directly addresses a critical gap in academic and professional discourse, offering a much-needed scholarly perspective on an industry that operates at the complex intersection of culture and commerce.

What makes this analysis particularly compelling is its focus on the inherent tension between artistic value and commercial imperatives, a balancing act that defines the publishing world. It will resonate most with publishing students, industry professionals, and researchers seeking a deeper, data-driven understanding of their field's economic realities and cultural impact. By framing publishing as a dynamic creative industry, this book provides an essential framework for understanding its past, present, and future challenges.