Reinventing Public Service Communication

This collection of essays tackles the critical transformation of traditional public service broadcasters into multi-platform public service media, examining how these institutions must adapt their content creation and distribution models for the digital era. The book provides a thorough analysis of one of the most pressing challenges in contemporary European media studies, exploring how public service requirements translate across new delivery platforms. These scholarly investigations offer valuable insights into the institutional evolution required to maintain public service values while embracing technological change.

What distinguishes this work is its focused European perspective on media policy and institutional reform, making it particularly relevant for media scholars, policy makers, and communication students. The essays collectively address both the practical challenges of platform expansion and the philosophical questions about preserving public service mandates in a fragmented digital landscape. Readers seeking to understand the future of publicly-funded media will find this comprehensive examination essential for grasping how legacy broadcasters can reinvent themselves without abandoning their core mission.