Research Design

This essential guide transforms the often intimidating process of research design into a manageable and thoughtful dialogue, providing a serious yet accessible pathway for developing a robust research plan. Cheek masterfully breaks down the core activity of research—making a series of deliberate decisions to turn a raw idea into a structured, answerable inquiry. The book serves as a practical manual for constructing a methodological framework, whether you are embarking on your own project or learning to critically evaluate the work of others. It demystifies the foundational principles that underpin all rigorous academic and professional investigation.

What sets this text apart is its conversational, mentor-like tone, which successfully bridges the gap between abstract theory and practical application. It is an indispensable resource for students and early-career researchers across the social sciences who need a clear, logical companion for navigating the complexities of methodological choices. By framing research design as a strategic conversation with oneself, Cheek empowers readers to build confidence in their ability to formulate questions and devise credible plans to address them, ultimately strengthening the integrity of their scholarly work.