Research Methods in Publishing and Book Studies

This essential guide demystifies the research process specifically for publishing and book studies, offering a comprehensive toolkit for investigating the contemporary book industry. Organized into three clear sections covering qualitative approaches, quantitative methods, and data analysis techniques, the book provides practical frameworks for studying everything from reader behavior to publishing business models. It establishes the unique characteristics of book research while demonstrating how to apply established methodologies to this distinct field, making complex concepts accessible without oversimplification.

What sets this resource apart is its field-specific orientation, bridging the gap between general research textbooks and the particular challenges of studying books as cultural and commercial objects. Students and early-career researchers will find invaluable guidance on designing projects that account for publishing's dual nature as both creative industry and business enterprise. The structured approach ensures readers can confidently select appropriate methodologies whether investigating literary trends, supply chains, or digital reading habits. This book fundamentally equips the next generation of publishing scholars with the methodological literacy needed to produce rigorous, impactful work.