Start with Why 15th Anniversary Edition

This business classic offers a powerful framework for understanding what truly drives success, arguing that the most inspiring leaders and organizations start with their purpose before explaining how they operate or what they produce. Simon Sinek's "Golden Circle" model—Why, How, What—provides a clear mental model for anyone looking to build a movement, lead a team, or simply find more meaning in their own career. The core premise is that people don't buy what you do; they buy why you do it, a principle that has resonated with millions and reshaped modern leadership and marketing conversations. This 15th anniversary edition arrives with the concept more relevant than ever in a world craving authenticity.

What makes this book stand out is its ability to translate a simple, profound idea into actionable insight for entrepreneurs, managers, and individual contributors alike. Sinek illustrates his points with compelling case studies of iconic leaders and companies, from Apple to Martin Luther King Jr., showing the universal application of starting with your cause or belief. This isn't just a business strategy book; it's a lens for re-evaluating your own motivations and the organizations you support. Readers will finish it questioning not just how they work, but why they do the work they do, making it a genuinely transformative read for anyone at a career crossroads or leading any kind of team.