The Book Publishing Industry

This essential guide to the book publishing world delivers a comprehensive examination of the consumer book business, dissecting the distinct markets for adult, juvenile, and mass-market paperbacks. Albert N. Greco provides a clear-eyed, data-driven portrait of the U.S. publishing landscape, demystifying the industry's inner workings and economic realities. The inclusion of a detailed historical data appendix, tracking trends from 1946 onward, offers invaluable context for understanding how the modern book market evolved.

What sets this resource apart is its scholarly yet accessible approach, grounding its analysis in the latest literature from marketing and economics. Aspiring authors, publishing students, and industry newcomers will find this an indispensable roadmap, offering the foundational knowledge needed to navigate this complex field. By connecting historical patterns with contemporary business practices, this book provides the critical insight necessary to understand not just how books are made, but how they survive and thrive in the marketplace.