The Business of Tourism

This comprehensive guide to the global tourism industry provides an essential foundation for understanding one of the world's fastest-growing economic sectors. Bhatia systematically explains the complex tourism phenomenon by integrating perspectives from core academic disciplines including economics, psychology, sociology, and geography. The book examines tourism's role as a major wealth generator and job creator across global economies, while detailing the various manifestations of modern travel and hospitality operations. Readers will appreciate the clear exploration of how these diverse fields contribute to understanding tourist behavior and industry dynamics.

What sets this work apart is its strategic approach to tourism as both a business enterprise and a multidisciplinary field of study. The book successfully bridges theoretical concepts with practical industry applications, making it particularly valuable for students entering hospitality management, tourism studies, or related business programs. Aspiring professionals will gain crucial insights into the economic drivers and operational strategies that power destinations worldwide. This thorough examination of tourism's business dimensions provides readers with the analytical tools needed to navigate and succeed in this dynamic global industry.