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Cover of The Mouse that Roared
4.0

Based on 1 Google Books ratings

The Mouse that Roared

by Henry A. Giroux

Book Details

Publisher:Bloomsbury Publishing PLC
Published:2001
Pages:214
Format:BOOK
Language:en

Reading Info

About This Book

Henry Giroux shows how Disney atempts to hide befind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning.

Our Review

This sharp cultural analysis pulls back the curtain on the Disney empire, revealing how its carefully crafted image of wholesome family entertainment masks a powerful corporate influence on global economics and cultural values. Henry Giroux masterfully dissects the ways Disney's animated films and theme parks are not merely innocent diversions but sophisticated vehicles for shaping public consciousness and consumer behavior on a massive scale. He argues that the company's storytelling actively promotes specific ideologies about capitalism, gender roles, and American identity while presenting them as universal, apolitical fun.

What makes this critique so compelling is its focus on the intersection of entertainment, education, and corporate power, demonstrating how cultural products become teaching tools that normalize certain worldviews. Readers interested in media literacy, critical theory, or the hidden politics of pop culture will find this an essential and eye-opening read. Giroux provides a crucial framework for understanding how the stories we consume as entertainment are never just stories, making this a vital text for anyone who wants to look more critically at the media landscape.

Themes

Business & Economics

Subjects

Business & Economics