The Phenomenon Pokémon Go. An Analysis
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Seminar paper from the year 2021 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2,7, University of Dortmund, language: English, abstract: In 2016 when Pokémon Go was released, the hype around collecting Pokémon once again increased immensely and a lot of new players started to become interested in the world of Pokémon. This is owed to various features of the game. In the following, the reasons for the game’s success should be found out. To do so, the franchise his
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This academic analysis dissects the unprecedented global success of the Pokémon Go mobile game, examining the specific technological and social mechanics that fueled its 2016 phenomenon. The paper investigates the game's use of augmented reality, location-based gameplay, and its connection to the established Pokémon franchise to explain its viral appeal. It provides a structured look at how the game broke traditional gaming demographics, attracting both nostalgic adults and a new generation of players.
Klaas offers a concise academic perspective on digital culture, making this a solid primer for anyone interested in the intersection of gaming, technology, and mass communication. While written as a seminar paper, its focused inquiry into the reasons behind a viral tech trend provides clear value for students of media studies or aspiring game designers. The analysis ultimately serves as a compelling case study on how a mobile app can temporarily reshape public space and social interaction.
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