The Trumps

This penetrating biography traces three generations of the Trump family, from Friedrich Trump's humble arrival as an immigrant entrepreneur to Donald Trump's construction of a global brand and political identity. Gwenda Blair delivers a meticulously researched chronicle that examines how ambition, business savvy, and a relentless drive for recognition were woven into the family's DNA across a century of American capitalism. The narrative captures the volatile mix of real estate gambles, public relations genius, and personal drama that propelled them to fame and fortune.

Blair's achievement lies in presenting a balanced, psychologically astute portrait that neither demonizes nor glorifies its subjects, instead revealing the complex motivations behind their public personas. Readers fascinated by power, American dynasties, and the intersection of business and celebrity will find this an utterly compelling origin story for one of the most influential families in modern history. The book ultimately provides essential context for understanding how the Trump identity was built, brick by brick and deal by deal, long before it entered the political arena.