Trust and Brand Management

This essential guide to corporate branding explores how heritage and trust form the foundation of successful brand management, offering both theoretical frameworks and practical applications. Hanna Górska-Warsewicz systematically examines the relationship between brand heritage, management practices, and business performance, providing readers with comprehensive knowledge of how established brands maintain relevance and authority. The book bridges academic research with real-world implementation, making complex branding concepts accessible to marketing professionals and business leaders alike. Through empirically supported research, it demonstrates how heritage-based strategies create lasting consumer trust and competitive advantage.

What sets this work apart is its evidence-based approach to understanding how brand heritage influences consumer perception and corporate outcomes. The author presents a clear methodology for leveraging historical brand equity while adapting to modern market demands, making it particularly valuable for established companies navigating digital transformation. Marketing strategists and brand managers will find actionable insights for building trust through authentic storytelling and consistent brand experiences. This research-backed perspective on brand management offers a sophisticated toolkit for creating enduring brand value in an increasingly skeptical marketplace.